I do tree work for a living. My young sons want to be just like me. They want to drive a bucket truck, they want to wear a hard hat, they want to wear a high visibility work shirt. When I tried to find high viz work clothing in small children's sizes, I found next to nothing. During my search, I realized high visibility clothing does more than allow our kids to make believe they're mommy or daddy. Wearing high viz can be a way to protect their lives.
I'm not a businessman.
I'm not an entrepreneur.
I'm a father.
And I want to protect my children from careless drivers, from speeding vehicles, from getting lost. I developed this product to protect my own children, and felt obligated to try to help other parents protect their children as well.
Because a life, anyone's life, is priceless.