#vizyourkids ~ keep kids safe

Making our international debut!



BC-born company the first to make professional grade high-visibility safety gear for children — and parents are loving it!


August 13, 2018, Vancouver, Canada – Vancity is abuzz as nouveau local designer James Flawith gets set to debut his “viztacular” collection of real safety gear for kids at Vancouver Kids Fashion Week (VKFW) September 22-23.


“Blending is boring,” says Flawith. “It’s time we teach our kids to step up, stand out and get the attention they deserve in this world. And there’s no better way for kids to steal your eyeballs than sporting Lil Worker Safety Gear.”


Flawith’s line of professional grade safety clothing for children, which garnered the nation’s attention and a business-building deal on CBC’s Dragon’s Den last fall, features retina-blasting retroreflectivity and bright, contrasting colours bold enough to appear next to “LOUD” in the dictionary. Sales are up 127 per cent over last August, and children across this great land are both safe and stylish in a Lil Worker high visibility vest, t-shirt, rain jacket or hoodie. Reflective armbands, toques and backpacks round out the BC-grown company’s offerings.


“Kids across North America are jumping into their Lil Worker Safety Gear before going out to bike, play or explore, and parents of Lil Workers report that they feel 87 per cent safer when they do,” effuses Flawith. “Lil Worker Safety Gear is like Toy Story — both kids and parents love it!”



From concerned parent to trailblazing entrepreneur


Flawith, 37, lives in the Vancouver Island town of Comox with three rambunctious sons and an “extremely patient” wife. A ticketed arborist who specializes in operating razor-sharp cutting implements at extreme heights near high voltage power lines, he knows a thing or two about safety.


“When I got home from work, my boys would wrestle me to the ground, strip off my high-viz safety gear and parade around the house in it,” he recalls. “They’d trip and fall everywhere because it was too big for them, so I started searching for real safety gear for kids. When I couldn’t find anything that looked like what I would wear on my job site I decided to make it myself.


“My wife and I quickly realized that the prototype designs made our boys easier to track and see – both for us and for passing motorists,” he continues. “The safety benefits of a kids’ clothing line designed to demand attention with bright, loud colours became obvious, and since nobody else was doing it, I decided to give it a shot. Kids deserve high quality safety gear because growing up is tough work.”



LWSG goes global at VKFW


Flawith’s brand is finally set to go global at Vancouver Kids Fashion Week, which holds a reputation for recognizing and celebrating creative talent and creating a platform for emerging, local and international award-winning children’s clothing designers.


“Mixing emerging and established designers from across the world has been our recipe for success for over 19 years,” says Jamal Abdourahman, producer and founder of Vancouver Fashion Week. “We are fortunate to be working with remarkable talent and growing alongside maturing designers. We are grateful that we as an organization can — and have — acted as a stepping stone in some of their careers.”


Entering its 19th year and 30th season, VKFW is a two-day fashion event September 22-23 dedicated to children’s fashion and creativity. The event will feature pocket-sized models strutting their stuff on the runway, live dance performances, workshops to introduce children to fashion and help foster their creativity and a partnership with the BC Children’s Hospital Foundation.




WHEN: Saturday, September 22nd, 2018 and Sunday, September 23rd, 2018 (11AM- 2PM)


WHERE: Vancouver Art Gallery North Plaza


Ticket Information at http://vancouverkidsfashionweek.com


For media accreditation, please visit www.vanfashionweek.com/media

Or email directly to kids@vanfashionweek.com




Facebook:  Vancouver Kids Fashion Week

Twitter:        @vfwkidshow

Instagram:  @vankidsfashionweek

YouTube:     YouTube.com/VKFWTV


For all media enquiries, imagery and additional information, please contact:


Media Contact

Jia Seung

VKFW Director of Operations


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