Letter from a safety-conscious parent
Dear Button Makers of Canada,
First off, let me start by saying you guys are great. You make a hard job look easy and you’re there when we need you.
In terms of fasteners, your product is solid. Right up there behind Velcro and zippers. No, really, it has a lot going for it – cute looks, easy installment, affordability.
But, as a parent, I’m wondering if maybe you could do something to make it safer? After all, kids will be kids, and buttons, well, they just look so tasty.
I’m just going to say it. Buttons are a choking hazard. And I’d feel remiss if I didn’t at least try to work with you to come up with safer alternatives.
Some possible solutions
Have you ever thought about making buttons with bigger wholes in the middle? That way if some unsuspecting four-year-old pops one into his mouth and happens to suck in when he should be blowing out, no big deal.
Or perhaps come up with a dissolvable button.
I know! Maybe you could get together with Lifesaver candy makers and, well, live up to their name!
Is it just bad press? I think not
Again, it’s not you, it’s your product.
Have you ever heard the phrase “That kid is really pushing my buttons”? Well people say it for a reason. And the reason is that buttons are dangerous.
Think about it. Have you ever heard them say bad things about other closure systems?
You don’t hear folks going around muttering, “That really rips my zipper,” or “That dude is tearing my Velcro.”
Take some friendly advice, you need to work on your product’s image. And the best way to do that is to improve the safety aspect of buttons.
Aaah, buttons – can’t live with them, can’t . . . well, actually, never mind.
A concerned parent